So, this week I’m all about 19 Crimes. It started with the Shiraz … an easy drinking red that I had purchased more than once. Not only do I love the wine, but the price is also well within reach ($8-10 a bottle, depending on store and sales). A couple of weeks ago I noticed my favorite wine & spirits store was having a tasting that included 19 Crimes, and I thought, “What a perfect way to taste the other varieties they offer.” So I grabbed hubby and off we went to check it out.
We found the 19 Crimes tasting table, and began to enjoy that day’s offerings. The tasting woman asked if we knew the story of 19 Crimes. Huh?? Guess not. Here it is, copied from their website:
“Nineteen crimes turned criminals into colonists. Upon conviction British rogues guilty of at least one of the 19 crimes were sentenced to live in Australia, rather than death. This punishment by "transportation" began in 1783 and many of the lawless died at sea. For the rough-hewn prisoners who made it to shore, a new world awaited.
As pioneers in a frontier penal colony, they forged a new country and new lives, brick by brick.
This wine celebrates the rules they broke and the culture they built.”
So cool! I’m starting to think that these guys are marketing geniuses, when she asks, “Do you know about their app?” Seriously? Absolutely! Each bottle of wine has a different criminal on the label, and each criminal has his or her own story. When you download the app, open it up and hold your phone up to the label (as though you’re going to take a pic), the photo on the label comes to life and shares their story! I was giddy with excitement (and probably from the wine as well), and couldn’t wait to download the app and show my friends! But wait, that’s not all! Each cork has a different crime number imprinted on it. Now, not only do I want to collect the bottles, I want to save the corks as well. Did I already say “marketing geniuses”? Holy cow!
So now I’ve tried 4 different varieties (the Shiraz, the Hard Chard, the Banished and the Uprising (both red blends). I haven’t found one that I didn’t like yet, and the last 3 bottles I purchased were on sale for $7.99 each, with a rebate for $8 on two bottles.
Only one thing left … who’s up for a trip to Australia to check this out in person?? I love these guys!!
Since writing this blog, the app has changed. Instead of "19 Crimes", the app is now called "Living Wine Labels". It seems to work the same, but looks like it includes other brands. I saw some bad reviews, but so far seems ok to me!